BoH The Label

BOH THE LABEL Winter Tales — Seasonal Campaign & Social Media Direction “Boh” means to live in Swedish. Rooted in simplicity and timeless design, Boh The Label creates gender-neutral pieces for ages 0–5 using certified natural fabrics. For the Winter Tales collection, Studio Side developed the seasonal campaign and led the visual direction across social media. Rather than dramatizing winter, we framed it as a quiet memory — soft light, layered textures, and intimate everyday moments. The campaign balanced documentary warmth with editorial precision, creating a cohesive visual world that carried the collection throughout the season. The result was a consistent and emotionally grounded content system that positioned Boh not just as a children’s brand, but as a lifestyle expression of conscious, timeless living.